A Band Is a Business (and That's Not a Bad Thing)
Think back to when you first started your band. Chances are, it was just a bunch of kids getting together to play music because it was fun. But as your band has matured, you've likely realized that there's a lot more to it than just having fun. In fact, if you want to be successful, you need to start thinking of your band as a business. And that's not a bad thing.
Now, before you start panicking about needing to incorporate and start paying taxes, let's take a step back and look at what it really means to run your band like a business. In short, it means being organized, setting goals, and always moving forward.
You need to be organized.
Musicians are notoriously bad at being organized, but it's something that you need to do if you want your band to be successful. This means having a plan and keeping track of your progress. You need to know who is responsible for what, and you need to make sure everyone is doing their part. This can be difficult if you’re not used to thinking of your band as a business, but it’s essential if you want to take things to the "next level." Keep track of your bookings, merchandise sales, and social media engagements so that you can see what's working and what's not. You also need to set goals—both short-term and long-term—so that you know where you're going and how you're going to get there.
You need to be proactive.
A big part of being successful in any field is being proactive. This means taking initiative and making things happen rather than waiting for things to happen to you. If you want your band to succeed, you need to be proactive about booking shows, promoting your music, and finding new fans.
You need to think long-term.
Any successful business thinks long-term. They don’t just focus on the here and now; they think about where they want to be in five years, ten years, or even twenty years. If you want your band to still be around in ten years, you need to start thinking about the future now. What do you want your legacy to be? How can you make sure your music stands the test of time?
You need to invest in yourself.
Investing in yourself is one of the most important things you can do as an artist or musician. This means taking lessons, buying new gear, or hiring a professional producer – anything that will help you take your music up a notch. It’s also important to invest in your image and branding. Hiring a professional photographer or graphic designer can help you create a visual identity that will attract new fans and help people remember who you are.
You need to always be moving forward.
Bands that are stagnant never go anywhere. You need to constantly be writing new music, booking new shows, and finding new ways to promote yourselves. If you're not growing, you're dying—it's as simple as that.
So whether you like it or not, your band is a business. But that's not necessarily a bad thing. If you're organized, set goals, and always moving forward, you'll find that running your band like a business will help you achieve the level of success that you've always wanted.